Amazon Prime Video has announced a new Telugu show titled Kumari Srimathi starring Nithya Menen directed by Gomtesh Upadhye that will premiere on 28 September. Video streaming platforms are likely to offer 50-60% of the budgets to southern language content, with these programmes seeing much traction, accounting for 30% of OTT viewership, said industry experts. Films like RRR, Beast, and …
