An increasing number of millennials and Gen Z consumers is turning to new-age environmentally friendly home and personal care products like detergents, handwashes and floor cleaners, ditching traditional brands and offering a new audience for startups in the space. I think it’s a very promising premise," said Ankit Kedia, founder of early-stage venture capital firm Capital A. India’s homecare products …
Recently, FabIndia has been at the receiving end of a lot of backlash ever since it brought out a Diwali-themed Recently, consumer goods company Dabur and clothing brand FabIndia have been faced backlash and criticism for their Dabur on Monday withdrew an The Well done, Fem/Dabur! pic.twitter.com/gHBTca6jP8 — Abhishek Baxi October 22, 2021 Meanwhile, FabIndia has been at the receiving …
Ever been in a situation where a friend or acquaintance has just made a grand public gesture? Having confessed that the milk of human kindness is very curdled in me, it’s easier to explain the expression I had when watching the new Surf Excel ad. Now we seem to be stuck with ads that don’t just feature dentists in white …
Satire as a form of humour is not something everyone gets. In their mad rush to mock “Hindutva trolls” who had called for a ban on Surf Excel following their Holi ad which spoke of ‘communal harmony’, media houses mistook satirical comments for actual ones. Many publications reported that ‘offended’ by the new Surf Excel ad, ‘Indians’ and ‘trolls’ had …
It doesn’t matter what we ’think’ about the Surf Excel ad, what matters immensely to the brand is how much we’re obsessing over it and for how long. The fundamental disconnect between garden variety opinion and how brands measure earned media is playing out in real time, like it has in so many other moments. In recent months, the Nike …
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