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Articles for Tracking Cookies

Google proposes Topics API to replace tracking cookies as FLoC is abandoned
2 years, 10 months ago

Google proposes Topics API to replace tracking cookies as FLoC is abandoned

Hindustan Times  

Google is making changes, again, to how it approaches the need for a more private browsing experience for web users. At the same time, it is developing tools that’ll help advertisers show relevant The Topics API, what Google calls a proposal, comes as a replacement for the FLoC, which was propped up last year. The need for a new method …

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Google Chrome pushes back blocking of tracking cookies to late 2023
3 years, 6 months ago

Google Chrome pushes back blocking of tracking cookies to late 2023

India Today  

Google's Chrome web browser will not fully block tracking cookies until late 2023, the Alphabet company said on Thursday, delaying by nearly two years a move that has drawn antitrust concerns from competitors and regulators. The Privacy Sandbox feature for Google Chrome that will be responsible for blocking third-party cookies and has been delayed over what the company said is …

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Google delays Chrome's blocking of tracking cookies to late 2023
3 years, 6 months ago

Google delays Chrome's blocking of tracking cookies to late 2023

Live Mint  

Google's Chrome web browser will not fully block tracking cookies until late 2023, the Alphabet Inc company said on Thursday, delaying by nearly two years a move that has drawn antitrust concerns from competitors and regulators. Google is working with the ad industry on technologies that could replace the tracking capabilities of cookies while better protecting online privacy. It now …

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Google to STOP tracking users and selling ads based on Chrome browsing histories
3 years, 9 months ago

Google to STOP tracking users and selling ads based on Chrome browsing histories

Daily Mail  

Google on Wednesday announced plans to stop selling ads based on users' browsing history in an upcoming overhaul aimed at tightening up privacy. Google has been working on proposals to remove from Chrome so-called third party cookies - snippets of code used by a website's advertisers to record browsing history in order to show users personalized ads - in an …

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