Tropicana loyalists are upset over a recent bottle redesign that not only alters the aesthetic but also reduces capacity. The backlash mirrors a similar controversy in 2009 when a logo redesign angered Tropicana fans, leading to a roughly 20% drop in sales. A Tropicana spokesperson told CNN that "the company changed the bottle to address feedback from customers, including making …
Tropicana is finally addressing the backlash over its controversial juice bottle redesign. Tropicana responds to backlash over its juice bottle redesign Tropicana breaks silence after orange juice bottle redesign leaves customers upset Tropicana rolled out its newer, more generic-looking orange juice bottles over the summer, downsizing from its previous 52 ounces to 46 ounces. Almost immediately after unveiling their new …
New York CNN — Tropicana customers are in revolt over an orange juice bottle redesign. Brand leaders still strategize on how to avoid becoming the “next Tropicana,” said Steve Lamoureux, the CEO of Designalytics, a consumer research company specializing in package design. It’s more of a generic structure.” Tropicana's old carafe bottle design. The Tropicana Brands Group spokesperson said, “Changes …
