Grace was just 10 years old when she first became interested in skincare. "A lot of younger people are seeing these messages about anti-aging, about wrinkles, about protecting your skin … when it's not actually a message meant for them," she says. "All those little girls, they're coming into Sephora … and just spending a lot of money on skincare …
January 2024 has led to the rise of yet another viral TikTok sensation: the 10-year-old Sephora Kids trend. Sephora Kids TikTok trend explained As per the latest TikTok development, tweens and even pre-tweens have been leaving a big mess at the skincare retailer for weeks. Without any expert insight into how these products would react to their skin, the kids …