Every August, after the NBA releases its schedule for the upcoming season, Michael McCullough, the Miami Heat’s chief marketing officer, thinks about the next 82 games. When Rob Pimental, the Heat’s equipment manager and travel coordinator, began his career with the Sacramento Kings in the 1980s, it was just white and blue: white jerseys at home, dark ones on the …
I liked to buy sneakers and put them on ice for months, just waiting for the perfect occasion and outfit. After about two months of this, I called Andy and said, “I’d like to invest in your business.” “Really?” he said. “If you’re serious, come on down to Atlanta and we’ll talk.” Andy was a cool dude, a middle-aged white …
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