Column | From struggling with body image issues to making sex toys for women, Delhi entrepreneur Sachee Malhotra has come a long way
The HinduHow does a South Delhi girl, who’s spent nearly three decades of her 32 years living within a 15-km radius, and whose homemaker mother and businessman father had all the usual expectations from her, get into the women-focused sex toys business? In a country where misinformation and ignorance thrive in the bedroom, usually at the cost of female pleasure, the nearly three-year-old sex-ed first, intimate wellness brand that Sachee Malhotra co-founded with her husband Himanshu, whom she met in Gurgaon on the outskirts of her contained life, is a frontrunner among a handful of companies and individuals creating a body of free, accessible online sex education. “They’re products you can feel comfortable to leave on your nightstand,” says Malhotra. “Recently, a woman in a 15-year marriage who had never experienced an orgasm, tried our products and said she finally experienced joy.” I can’t help but think that Marie Kondo’s popular catchphrase ‘spark joy’ is a more appropriate descriptor for Malhotra’s business than as a way to help you decide which T-shirts to keep.
History of this topic
Mum opens sex-shop for over-50s who find standard toys ‘too powerful’
The Independent
How Indian sex wellness brand That Sassy Thing is turning the focus from orgasms to ownership
The Independent
The conversation on women’s sexuality and desire is widening
Live Mint
Let’s talk about sex toys
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