Why the personal touch is crucial to keeping your customers engaged
The IndependentContentstack is a Business Reporter client Brands are facing a relevancy crisis – but personalised digital experiences can help you stay in demand. While it’s true that AI technology can drastically speed up processes, used carelessly it only adds to the existing landfill of meaningless word salad plaguing today’s digital experiences. Traditional content management systems, add-on products and legacy solutions might paint a picture of sunshine and rainbows, promising to seamlessly integrate with your brand to create personalised digital content. That’s why you need a different kind of solution from a different kind of company, built in the modern era and focused specifically on innovating solutions for the new landscape of personalised digital experiences. Getting AI to know your brand and voice The effectiveness of AI-driven personalisation hinges on its ability to reflect your brand’s personality and communicate authentically with your audience.
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