Could muscle manipulation be the key to tighter, lifted skin?

The beauty industry loves to talk about “the first signs of ageing”, sometimes at as young an age as 25. “As a company, we have grown 200%, while muscle manipulation and face tooling has seen 1,000% growth, which includes devices and also services such as face yoga tutorials,” says Vibhuti Arora, who founded the Gurugram, Haryana-based House of Beauty, a holistic beauty company, and also runs India’s first face yoga school offering teacher training courses for face yoga and Ayurvedic cosmetology diplomas—on her app as well as offline, at her studio in Gurugram. “What makes it so attractive is that it’s affordable when compared to injectables, procedures or/and surgery.” In fact, Arora says even clients who opt for injectables practise face yoga to keep their muscles active. “I have seen no randomised double-blinded trials that I have come across that prove this but we have seen a lot of improvement through face yoga, Tanaka face massage, gua sha and at-home microcurrent and radio frequency devices,” says Pooja Shah Talera, aesthetic dermatologist and founder of Kosa Wellbeing in Pune, Maharashtra. “I also tried micro-needling and the gold bar by Jillian Dempsey and face yoga too but ultimately, only under fillers helped reduce under-eye puffiness,” she says.