Nestle expands presence with fresh investments

Consumers browse products at a Nespresso store, a Nestle unit for coffee machines and other related products, in Sanlitun, Beijing. Global food and beverage giant Nestle's recent new investments to boost its high-end portfolio including baby food, coffee and dairy products signal the Swiss firm's confidence and commitment to further tap the rapidly growing China market. "With China having entered a new stage of development, Nestle is highly confident about the Chinese market," said Rashid Qureshi, chairman and CEO of Nestle Greater China Region. To bring its products closer to consumers, Nestle brought 181 products from 15 countries with 29 products debuted for Chinese consumers at the China International Consumer Products Expo in Hainan province. Among them, Nestle International Travel Retail, part of Nestle SA's unit that offers Nestle's confectionery brands to travelers via duty-free environments such as airports, cruise ships and ferries, has debuted at the expo in China in an effort to grab more growth opportunities at the duty-free market in Hainan province.