From Permanent Roommates to Social, OTT platforms have offered quality middle of the road content
7 years, 3 months ago

From Permanent Roommates to Social, OTT platforms have offered quality middle of the road content

Firstpost  

You know a show becomes a hit in the digital world when it starts to spawn internet memes, listicles and T-shirts with funky dialogues from the show. Broadcasters have launched their digital ventures, then Netflix and Amazon Prime Video stepped into the Indian market last year and in the last one and a half years, suddenly everyone has started creating ‘original series’ or exclusive content to attract the digital native audience. Besides Rana Daggubati starrer Social on Viu India, two other latest web series PillA, Pelli Gola — all have enjoyed great success. Web series, or shows launched just for the internet, have started to catch the fancy of audiences, and, obviously as an extension of both aspiring and experienced content producers and advertisers. For instance, TVF’s Permanent Roommates, a five-part contemporary work on the true nature of relationships, emerged as the second most watched long-form web series in the world on YouTube.

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History of this topic

Non-fiction makes a comeback via Indian streaming platforms, drive viewership growth
3 weeks, 4 days ago

Non-fiction makes a comeback via Indian streaming platforms, drive viewership growth

Live Mint  

Non-fiction content, which had reached saturation on linear television, is bringing returns for streaming platforms with titles like Bigg Boss, Shark Tank India and The Great Indian Kapil Show topping viewership charts in India. The third season of Bigg Boss OTT on JioHotstar was the most watched Indian unscripted show in 2024, with 17.8 million views, followed by The Great …

Mirzapur 3, Panchayat 3 to Heeramandi, 10 most watched web series on OTT this year
3 months, 3 weeks ago

Mirzapur 3, Panchayat 3 to Heeramandi, 10 most watched web series on OTT this year

India TV News  

There is no doubt that nowadays the audience prefers to watch films and web series on OTT more than go to theatres. This year OTT has been the star of many web series, which have also got great ratings on IMDb. In 2024, not only romance but also many genre series like suspense, comedy, horror and crime drama have been …

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges
4 months, 3 weeks ago

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges

Live Mint  

The most popular Indian OTT originals such as Panchayat and The Family Man clocked in viewership of 30-40 million, or just about one-third of the country’s overall paid streaming universe, which experts said was a “fairly decent trend." “While popular shows like The Family Man and Panchayat have captured the imagination of a significant audience, the diversity of content on …

Movies and web series on OTT platforms to binge-watch this weekend
2 years, 1 month ago

Movies and web series on OTT platforms to binge-watch this weekend

India Today  

The final week of February is jam-packed with South Indian films that are releasing on OTT platforms. Earlier in the year, movies like ‘Veera Simha Reddy’, ‘Thankam’, and ‘Varisu’ had a huge impact at the box office, and they will now debut on a number of OTT platforms. ‘VARISU’ ON AMAZON PRIME VIDEO The family-friendly film ‘Varisu’ stars Rashmika Mandanna …

Social: Viu India's web series shows how OTT platforms are turning to socially relevant content
7 years, 3 months ago

Social: Viu India's web series shows how OTT platforms are turning to socially relevant content

Firstpost  

The internet audience in India is a massive 440 million millennials who are driving the web series content and are said to be a compelling consumer force for the next 20 years. There is no doubt that the platform is being aggressively marketed, be it in the form of TV ads, hoardings or free subscription offered to subscribers,” said Patho …

Social Episode 13: Rana Daggubati brings a happy ending to India's first bilingual web series
7 years, 4 months ago

Social Episode 13: Rana Daggubati brings a happy ending to India's first bilingual web series

Firstpost  

Social, the first bilingual digital series by Viu has riled up quite a lot of conversation on the boon and bane that the world of social media has to offer. Directed by Shashi Sudigala of Cycle Kick fame, the popular digital series is releasing the highly anticipated finale on 24 November. Offering a deep insight into the world of exotic …

Social: Viu's web series shows digital medium is emerging as silver screen's most formidable rival
7 years, 4 months ago

Social: Viu's web series shows digital medium is emerging as silver screen's most formidable rival

Firstpost  

Social, with its grand success from a different set of audiences, taught us one thing — the digital medium allows a creator to tell his story the way he desires. With some of the big names in the Telugu film industry coming up with a bunch of exciting web series, the digital space is poised for exciting times, just like …

From VOOT to Viu, Sun NXT to Hoichoi, OTT platforms are offering a bounty of regional content
7 years, 4 months ago

From VOOT to Viu, Sun NXT to Hoichoi, OTT platforms are offering a bounty of regional content

Firstpost  

The entertainment sector has woken up to the huge potential of the regional OTT market and along with established networks like Amazon, Netflix, ALTBalaji and Sun, platforms catering to exclusive regional content are spreading their wings. The entertainment sector has woken up to the huge potential of the regional OTT market and along with established networks like Viu India, Amazon, …

Social: How director Shashi Sudigala brought together a mix of film, television and web actors
7 years, 5 months ago

Social: How director Shashi Sudigala brought together a mix of film, television and web actors

Firstpost  

Shashi Sudigala should be credited with bringing the best of talent from cinema and television together to perform in a medium that is sure to utilise their respective and combined potentials optimally. Anywhere a story is being told, I want to get there and tell it.” Popular actress Priya Bannerjee echoed Daggubati’s view and upheld digital medium as the future. …

Bollywood’s new plan B
7 years, 6 months ago

Bollywood’s new plan B

The Hindu  

A makeshift stage in a posh hotel ballroom, white couches for the actors, and a giant minimalist poster revealing little: this is the usual premise for the launch of a big budget film. While we haven’t encountered a big online success story yet, Netflix has signed on Bollywood actors Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte for Sacred Games. …

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