Candy, Soda, Money: Popular Kid 'Influencers' Promoting Junk Food on YouTube Has Parents Worried
News 18The ‘kid influencers’ — children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays — are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warned researchers at New York University’s School of Global Public Health. “Kids already see several thousand food commercials on television every year, and adding these YouTube videos on top of it may make it even more difficult for parents and children to maintain a healthy diet,” said Marie Bragg, assistant professor of public health nutrition at NYU School of Global Public Health. “It was concerning to see that kid influencers are promoting a high volume of junk food in their YouTube videos, and that those videos are generating enormous amounts of screen time for these unhealthy products,” Bragg lamented.