Sonnalli Seygall on OTT Platforms: We're Currently in One of the Best Phases, Churning Out Really Good Content
3 years ago

Sonnalli Seygall on OTT Platforms: We're Currently in One of the Best Phases, Churning Out Really Good Content

News 18  

The COVID-19 pandemic has acted as a catalyst and somehow assisted the boom in viewership of streaming content which is directly proportional to the range and variety of web shows served over the multiple platforms available currently. In a recent interview with News18.com, actress Sonnalli Seygall, who stars in MX Player’s Anamika, shared that though the magic of cinema and theatres will never wane, the amount of content the viewers consume at the ease of their homes nowadays has increased. I feel in India, now, we are in one of our best phases where we are churning out some really good content.” The Pyar Ka Punchnama actress explained that because of these OTT projects, fresh faces are getting recognition, so much so that they are being offered films. Sonalli’s new OTT project Anamika also stars Sunny Leone among others. She has worked very hard with the language on her dialogues and on the action so it’s really great working with her.” Anamika is a spy thriller and also stars Sunny Leone, Rahul Dev, Samir Soni, Shehzad Shaikh, and Ayaz Khan.

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History of this topic

Why OTT original films are no match for long-running web series
1 month, 1 week ago

Why OTT original films are no match for long-running web series

Live Mint  

NEW DELHI : Feature films released directly on streaming platforms are struggling to compete with long-format web series that run into multiple seasons and episodes, keeping audiences engaged with an ongoing storyline. Engagement, advertising, and monetization hurdles OTT original films often struggle to rival the viewership of long-format shows because binge-watching thrives on episodic storytelling, Mehul Gupta, co-founder and CEO …

OTTs begin to pick up festival favourites after critical acclaim
1 month, 3 weeks ago

OTTs begin to pick up festival favourites after critical acclaim

Live Mint  

For streaming services, box-office performance is a key benchmark for acquiring movie rights. “Several streaming platforms believe these niche, critically acclaimed films can do better in terms of viewership than regular commercial movies," said independent trade analyst Sreedhar Pillai. While there is definitely an upmarket, elite audience base for festival films, streaming platforms also need to ensure there is enough …

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges
4 months, 2 weeks ago

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges

Live Mint  

The most popular Indian OTT originals such as Panchayat and The Family Man clocked in viewership of 30-40 million, or just about one-third of the country’s overall paid streaming universe, which experts said was a “fairly decent trend." “While popular shows like The Family Man and Panchayat have captured the imagination of a significant audience, the diversity of content on …

OTT platforms mainstream documentaries among urban audiences
6 months, 3 weeks ago

OTT platforms mainstream documentaries among urban audiences

Live Mint  

Documentaries and docu-series, a genre often ignored for its sedate pace and dense storyline, appear to have found their moment under the sun, thanks to streaming platforms. Sports based docu-series The platform’s slate of unscripted original content includes sports-based docuseries like Sons of the Soil: Jaipur Pink Panthers, First Act that chronicles the journey of child actors and their parents …

Yearender 2022 | How offbeat films by emerging directors stood out on OTT platforms this year
2 years, 3 months ago

Yearender 2022 | How offbeat films by emerging directors stood out on OTT platforms this year

Firstpost  

As 2022 begins to wrap up, Hindi cinema concludes one of its worst years. For OTT platforms though, releasing films made by relatively new directors, writers and driven by unexplored subjects paid off. But in addressing the age-old gender bias against women in Indian film music as well as showbiz, and the impact of parental judgement, it bridges complexities that …

List of movies releasing on OTT platforms this weekend
2 years, 3 months ago

List of movies releasing on OTT platforms this weekend

India Today  

Your weekend will be filled with amusement thanks to the release of new OTT films and web series. Many movies that were successful at the box office, such as Samantha Ruth Prabhu's Yashoda, Ayushmann Khurrana and Rakul Preet Singh's Doctor G, and Rishabh Shetty's Hindi film Kantara, are now being released on OTT platforms like Netflix, Prime Video, Disney Plus …

Highs and lows of OTT: Celebs weigh in!
3 years, 10 months ago

Highs and lows of OTT: Celebs weigh in!

Hindustan Times  

Last year, India’s over-the-top streaming platforms were one of the fastest growing markets. It’s exciting.” Delhi Crime’s Rasika Dugal, too, agrees that “there’s room for everyone”, and that’s what she likes about the current phase of the OTT space. Thank God for OTT, as it provided entertainment and helped us all in a big way,” says the Aarya actor, adding, …

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