Why OTT original films are no match for long-running web series
1 month, 1 week ago

Why OTT original films are no match for long-running web series

Live Mint  

NEW DELHI : Feature films released directly on streaming platforms are struggling to compete with long-format web series that run into multiple seasons and episodes, keeping audiences engaged with an ongoing storyline. Engagement, advertising, and monetization hurdles OTT original films often struggle to rival the viewership of long-format shows because binge-watching thrives on episodic storytelling, Mehul Gupta, co-founder and CEO of digital agency SoCheers said. Rajat Agrawal, chief operating officer, Ultra Media & Entertainment Group, pointed to other factors such as content saturation and language barriers that hold OTT original films back. Why OTT platforms still back original films To be sure, though, while deeper character development and more intricate storytelling that series offer can lead to higher viewer engagement and retention, original films continue to remain a focus for some OTT platforms. While long-format shows offer sustained engagement over multiple episodes, original films provide a compelling, high-impact storytelling experience within a single sitting.

Engagement Films Content Hindi Platforms Series Audiences Shows Ott Platforms Original Films Ott Original Films Ott Original  match  storytelling  shows  longrunning  series  web  ott  original  content  engagement  films  audiences  platforms

History of this topic

Aha eyes serialised long-format shows to retain subscribers as growth stalls
3 weeks, 6 days ago

Aha eyes serialised long-format shows to retain subscribers as growth stalls

Live Mint  

NEW DELHI : Telugu and Tamil video streaming platform aha, owned by film producer Allu Aravind, is looking at long-format shows that will drop episodes every week to sustain viewer engagement and retain existing users, at a time when OTT platforms are struggling to acquire new paid subscribers. Aha, which is also looking at entering a new language market, other …

OTT platforms struggle to keep viewers engaged as mobile scrolling emerges as a big distraction
1 month, 1 week ago

OTT platforms struggle to keep viewers engaged as mobile scrolling emerges as a big distraction

Live Mint  

Reels and other short and slick content on smartphones are fast emerging as a formidable challenger to streaming platforms as they compete for a larger slice of the attention economy. “We’ve observed a growing trend of audiences engaging with second screens, scrolling through Reels or short-form content on mobile devices, while consuming OTT content. To be sure, audiences increasingly scrolling …

OTTs begin to pick up festival favourites after critical acclaim
1 month, 3 weeks ago

OTTs begin to pick up festival favourites after critical acclaim

Live Mint  

For streaming services, box-office performance is a key benchmark for acquiring movie rights. “Several streaming platforms believe these niche, critically acclaimed films can do better in terms of viewership than regular commercial movies," said independent trade analyst Sreedhar Pillai. While there is definitely an upmarket, elite audience base for festival films, streaming platforms also need to ensure there is enough …

Acquired films remain focus for OTT platforms, with 60% viewership; original series drive brand identity, subscriptions
3 months ago

Acquired films remain focus for OTT platforms, with 60% viewership; original series drive brand identity, subscriptions

Live Mint  

The mass appeal of movies remains unbeatable on video-streaming platforms, which got almost 70% of their views from films acquired after their release in cinemas even as they focussed on commissioning original series for which they hold the intellectual property rights. Originals, however, contribute disproportionately to subscriber retention and platform loyalty," said Rajat Agrawal, chief operating officer of Ultra Media …

Top 5 Friday OTT releases: Mismatched, Despatch, and more must-see web series & movies to watch this weekend
3 months, 1 week ago

Top 5 Friday OTT releases: Mismatched, Despatch, and more must-see web series & movies to watch this weekend

Live Mint  

OTT releases this week: Several movies and web series were released on OTT on Friday, December 13, making them perfect for a weekend binge-watch. When and where to watch: Netflix, December 13 Bandish Bandits Season 2 This season continues the story of Radhe, a classical music prodigy, and Tamanna, a rising pop star. When and where to watch: Prime Video, …

Viewers spoilt for choice as hit franchises transcend platforms
4 months, 1 week ago

Viewers spoilt for choice as hit franchises transcend platforms

Live Mint  

Hit franchises having released initially as either theatrical films or OTT platform shows are no longer restricted to the medium they first arrived on. Streaming platforms provide the chance to delve deeper into characters' motivations and backstories, creating a more immersive connection with the audience," said Manish Menghani, director, content licensing, Prime Video, India. "Adapting successful OTT series into films …

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges
4 months, 2 weeks ago

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges

Live Mint  

The most popular Indian OTT originals such as Panchayat and The Family Man clocked in viewership of 30-40 million, or just about one-third of the country’s overall paid streaming universe, which experts said was a “fairly decent trend." “While popular shows like The Family Man and Panchayat have captured the imagination of a significant audience, the diversity of content on …

OTT platforms mainstream documentaries among urban audiences
6 months, 3 weeks ago

OTT platforms mainstream documentaries among urban audiences

Live Mint  

Documentaries and docu-series, a genre often ignored for its sedate pace and dense storyline, appear to have found their moment under the sun, thanks to streaming platforms. Sports based docu-series The platform’s slate of unscripted original content includes sports-based docuseries like Sons of the Soil: Jaipur Pink Panthers, First Act that chronicles the journey of child actors and their parents …

New OTT and theatrical releases struggle as marketing budgets tighten
7 months, 3 weeks ago

New OTT and theatrical releases struggle as marketing budgets tighten

Live Mint  

New Delhi: As streaming platforms scale back investments and film studios grapple with uncertain box office returns, several new OTT and theatrical releases are struggling to generate buzz due to minimal marketing efforts OTT services are focusing on a few big-ticket titles scheduled per quarter, resulting in a clutter of new shows and movies that remain undiscovered by audiences, entertainment …

5 new OTT platform releases to binge-watch this week
2 years, 1 month ago

5 new OTT platform releases to binge-watch this week

India Today  

With a new slate of OTT releases this week, it is going to get intense with ‘The Romantics’ & ‘The Night Manager’, which are already trending across numerous platforms. OPERATION FINALE February 20, Netflix ‘Operation Finale’, a new Netflix original series set in the 1960s, promises nonstop excitement. CALL IT LOVE February 22, Disney+ Hotstar ‘Call It Love’, a brand-new …

Yearender 2022 | How offbeat films by emerging directors stood out on OTT platforms this year
2 years, 3 months ago

Yearender 2022 | How offbeat films by emerging directors stood out on OTT platforms this year

Firstpost  

As 2022 begins to wrap up, Hindi cinema concludes one of its worst years. For OTT platforms though, releasing films made by relatively new directors, writers and driven by unexplored subjects paid off. But in addressing the age-old gender bias against women in Indian film music as well as showbiz, and the impact of parental judgement, it bridges complexities that …

Sonnalli Seygall on OTT Platforms: We're Currently in One of the Best Phases, Churning Out Really Good Content
3 years ago

Sonnalli Seygall on OTT Platforms: We're Currently in One of the Best Phases, Churning Out Really Good Content

News 18  

The COVID-19 pandemic has acted as a catalyst and somehow assisted the boom in viewership of streaming content which is directly proportional to the range and variety of web shows served over the multiple platforms available currently. In a recent interview with News18.com, actress Sonnalli Seygall, who stars in MX Player’s Anamika, shared that though the magic of cinema and …

Yearender 2021: In the era of OTT, how long-running TV shows manage to be the flavor of season
3 years, 2 months ago

Yearender 2021: In the era of OTT, how long-running TV shows manage to be the flavor of season

India TV News  

Highlights Just like every year this year too, there have been several TV shows that kept viewers hooked With plenty of releases each day, a section of audience still find comfort in routine shows Entertainment is the essence of what our routine rooted life appreciates. But amidst all this variety we still have a community that is driven by a …

OTT enables actors to portray various shades: Darshan
4 years, 7 months ago

OTT enables actors to portray various shades: Darshan

Hindustan Times  

‘Sarabjit,’ ‘Mary Kom’ and ‘NH10’ actor Darshan Kumar feels films are like fast-paced T20 cricket matches while over the top series are like a test match that let actors carve their character and portray a variety of shades in one role. “Films are like a T20 match with limited time and people whereas OTT series are like a test match …

Theatre owners irked by direct-to-digital release of Indian films, say it can never replace traditional moviegoing experience
4 years, 10 months ago

Theatre owners irked by direct-to-digital release of Indian films, say it can never replace traditional moviegoing experience

Firstpost  

Even though exhibitors are unhappy with producers choosing to go the digital way, they still think that OTT platforms will never be an alternative for the moviegoing audience. Tiruppur Subramaniam, the association’s President added via Whatsapp, “Just like how producers are free to release their films on whatever platforms they wish, theatre owners would decide whether to screen a film …

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