The 20th China International Cultural Industries Fair is currently underway in Shenzhen, Guangdong province. The 20th China International Cultural Industries Fair, which runs through May 27, has brought together, both online and offline, more than 6,000 delegations, cultural institutions and companies from 60 countries and regions. A total of 12 cultural enterprises in the coastal city of Qingdao, Shandong province …
A much-needed conversation on India’s soft power strategy sprouted up last month, when the Parliamentary Committee on External Affairs released an extensive report titled India’s Soft Power and Cultural Diplomacy: Prospects and Limitations. Cultural Brands Enhance Soft Power Cultural brands act as soft power ambassadors and offer more tangible and long-lasting avenues to engage with a country’s culture. In the …
