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Articles for Heytea, search results for beverage

Co-branded products savor the taste of success
10 months, 4 weeks ago

Co-branded products savor the taste of success

China Daily  

Moutai-flavored latte, a joint venture between Luckin Coffee and Kweichow Moutai. CHINA DAILY Young audience Researcher Chen Shenghua, who authored the marketing report, said there are two main types of beverage co-branding — collaborating with another brand, or teaming up with intellectual property. The launch trended on Sina Weibo for seven hours and more than 1.5 million cups of the …

Impact Brand Chen Beverage Fendi Luckin Coffee Heytea
Beverage firms see China as their cup of tea
1 year ago

Beverage firms see China as their cup of tea

China Daily  

Consumers gather at a Mixue Bingcheng store in Shenzhen, Guangdong province, in September. CHINA DAILY New-style brewed brands finding sweet spot with curious consumers With increasingly fierce market competition, new-style tea beverage brands in China are taking their best shot to look for new growth points in order to better satisfy consumers' particular, dynamic and sometimes fickle gustatory desires. In …

China Yuan Smart Devices Guangdong Chain Shenzhen Brands
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

With over 950 stores across China, beverage company Heytea has established a strong connection with people's daily lives. Heytea also launched a series of products in collaboration with the hit drama A Dream of Splendor, which is set in a period of ancient China when tea culture was flourishing and tea drinking had become an integral part of the lives …

China Tea Chinese Beijing Heytea
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

With over 950 stores across China, beverage company Heytea has established a strong connection with people's daily lives. Heytea also launched a series of products in collaboration with the hit drama A Dream of Splendor, which is set in a period of ancient China when tea culture was flourishing and tea drinking had become an integral part of the lives …

China Tea Chinese Beijing Heytea
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

Tea-flavored drinks and desserts, presented by Heytea and Theatre Tea, are targeting young consumers who seek a fresh experience of Chinese tea. Tea makers and modern teahouses are devoted to introducing the culture to more people by creating new drinks, designing related products, and crafting comfortable spaces for tea consumption. In Shenzhen, Guangdong province, after launching a stove-boiled tea set …

China Shenzhen Heytea Brewing Tea
A new trend is brewing
1 year, 7 months ago

A new trend is brewing

China Daily  

Tea-flavored drinks and desserts, presented by Heytea and Theatre Tea, are targeting young consumers who seek a fresh experience of Chinese tea. Tea makers and modern teahouses are devoted to introducing the culture to more people by creating new drinks, designing related products, and crafting comfortable spaces for tea consumption. In Shenzhen, Guangdong province, after launching a stove-boiled tea set …

China Tea Shenzhen Heytea