Moutai-flavored latte, a joint venture between Luckin Coffee and Kweichow Moutai. CHINA DAILY Young audience Researcher Chen Shenghua, who authored the marketing report, said there are two main types of beverage co-branding — collaborating with another brand, or teaming up with intellectual property. The launch trended on Sina Weibo for seven hours and more than 1.5 million cups of the …
