AI video analytics - Empowering offline retailers to thrive in the evolving consumer landscape
1 year, 1 month ago

AI video analytics - Empowering offline retailers to thrive in the evolving consumer landscape

Hindustan Times  

As technology continues to shape the way consumers shop, the retail industry finds itself at a crossroads with the ongoing offline vs. online debate. In comparison, offline retailers have experienced slower growth, that leaves a cavity for technology to play a role and secure their position in the market. Such valuable information serves to align offline retailers more closely with the consumer insights achieved by their e-commerce counterparts. This marks just the initial phase of AI's role in the retail sector, where audio-video analytics can yield remarkable insights into customer behaviour. In this dynamic retail landscape, the adoption of AI and video analytics is not solely a competitive advantage, but a fundamental requirement for offline retailers.

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