Sleep tourism: why are people going on vacations to sleep?
Live MintThis year, people are hanging up their pandemic worries and woes to indulge in luxury trips with this sole aim: to sleep. Among the many wellness trends set to dominate 2023, sleep tourism is a top one, according to Conde Nast Traveller UK. With the boom of AI-powered beds, sleep consultants—people who help you sleep better—and hotels opening exclusive sleeping rooms, the tourism industry has tapped into the importance of sleep while travelling. Hotels such as the Park Hyatt in New York have special suites for "restorative sleep" that use Bryte mattresses, which use technology to help guests "personalize their individual comfort, actively fall asleep faster" and better. The rise of sleep tourism, wherein people travel the world to experience luxurious sleep with technology designed to do just that, signals the need to re-look at our approach towards work and sleep.